“Pushpa 2: The Rule” trailer is set to launch in Patna today, November 17. But why did Telugu superstar Allu Arjun choose not to host this grand event in the South? Here’s everything you need to know about this much-anticipated occasion.
The stage is set for the spectacular trailer launch of Allu Arjun’s Pushpa 2: The Rule, with the entire film team flying to Patna, Bihar, to host what they are dubbing the biggest trailer launch event in Indian cinema history. This marks a first for a big-budget film like Pushpa 2, as trailer launches for such films are traditionally held in cities like Delhi, Mumbai, Chennai, or Bangalore. So, why Patna?
The decision is far from random. Following the massive success of Pushpa: The Rise in 2021, Allu Arjun transitioned from being a Telugu superstar to a Pan-India phenomenon. His iconic portrayal in the Sukumar-directed blockbuster not only earned him widespread acclaim but also a National Award for Best Actor. This newfound popularity solidified his status as a national crowd-puller, and the choice of Patna reflects an intentional move to connect with audiences beyond the conventional urban centers, embracing the diverse and growing fan base across India.
Bihar was not immune to the Pushpa craze. Allu Arjun’s portrayal of a desi gangster resonated deeply with the masses, particularly in Bihar, where audiences connected with the character’s raw charm and unapologetic attitude. Pushpa’s persona as a local bad boy who lives like a king, even in a torn slipper, struck a chord with viewers, making the film and its lead an instant favorite in the region.
Pushpa: The Rise became one of the biggest South Indian hits in Bihar, capturing the imagination of the audience with its unique storytelling and raw appeal. Everything about Pushpa’s lifestyle—his gestures, body language, and larger-than-life persona—became a phenomenon in the northern states, particularly in Bihar. The film’s music, especially the iconic Srivalli song, also struck a chord. In 2022, a Bhojpuri rendition of the track went viral on social media, further cementing the film’s influence. Additionally, Pushpa achieved significant success on satellite television in Bihar, making it a household name.
A Grand Gesture of Gratitude
Acknowledging this unprecedented fan response, the makers of Pushpa 2: The Rule, along with Allu Arjun, decided to show their appreciation by hosting a grand trailer launch in Patna. This move underscores their gratitude toward the Bihari audience, who embraced Pushpa as one of their own.
A Business Strategy with Emotional Roots
While the decision is rooted in gratitude, it also reflects strategic foresight. Allu Arjun’s popularity in the South is already well-established, and the Pushpa franchise enjoys extensive fanfare in those regions. A grand event in the South isn’t essential to secure its box office performance there. However, hosting an extravagant launch in the North, particularly in Bihar, strengthens the film’s connection with its northern audience, fostering a sense of belonging. This is expected to drive greater turnout at theaters upon release, bolstering its box office potential.
Event Details
The event will take place at Gandhi Maidan in Patna on Sunday, November 17, starting at 5 PM, with the digital trailer launch scheduled for 6 PM. Fans can also look forward to a special performance by Bhojpuri star Akshara Singh during the event.
Release and Cast Highlights
Pushpa 2: The Rule, starring Allu Arjun, Rashmika Mandanna, and Fahadh Faasil, is set to release on December 5. Produced by Mythri Movie Makers, the film also features a special dance number by Sreeleela, promising another blockbuster experience.